AI Search 101: What Marketers Need to Know
If you’ve been optimizing content for years, you know the rules are always changing. But 2024 marked a major shift that marketers can’t ignore.
AI Search is here, and it’s not just a new tab on Google. Tools like Google AI Overviews, ChatGPT, Perplexity, and Gemini are fundamentally changing how people search, find, and trust content.
Why It Matters
Over 60% of searches now result in zero clicks, according to Search Engine Land. That means users are getting their answers before they ever visit a website, directly from AI-generated summaries.
And AI isn’t pulling full pages. It’s pulling passages — clear, structured chunks of content that directly answer a user’s question.
So even if you’re ranking #1, you may not be visible.
How to Start Showing Up
To get cited by AI tools, your content needs to meet a new standard:
- Answer-first structure with clear, concise takeaways
- Topical depth to build authority
- Schema markup to clarify context
- Readable chunks that AI can easily reuse
It’s not about gaming the algorithm. It’s about being genuinely useful and understandable.
📥 Want the full breakdown?
Download our AI Search 101 Playbook — a simple, tactical guide to help your team audit your presence and start optimizing today.